Retail Delivered
Citadium
Concept adaptation and design development for the Citadium space inside Printemps Nation.
Project facts
- Location
- Printemps Nation, Paris
- Status
- Delivered
- Role & scope
- Selected professional experience: Concept adaptation & design development
The brief
A store inside a store
Citadium is its own brand, installed inside Printemps Nation. Two identities have to occupy the same room: the host store, with its finishes, its lighting and its circulation, and the guest, with a graphic language built for a standalone shop.
The role was adaptation and design development, bringing the Citadium concept onto this floor without either brand losing its voice.
Concept
Borrow the floor, keep the signage
The guest brand is carried almost entirely by signage and fixtures. The host store’s timber floor, ceiling and lighting are kept as they are, and Citadium is announced by the black-and-white banner, the arrow motif and the orange line marked on the floor at the department boundary.
Fixtures are dark, low and mobile, so the department can be reconfigured between seasons without touching the building.
Two identities in one room only work if one of them stays quiet.
What this covered
Concept adaptation and design development, through to installation.
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Concept adaptation
The standalone Citadium language rewritten for a department inside a host store.
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Zoning and signage integration
The department boundary, the banners and the floor markings that declare it.
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Fixture drawings
Execution drawings for the gondolas, tables and wall systems.
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Supplier coordination
Shop drawings, samples and deliveries tracked to the installation window.
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Installation
Night installation on a trading floor, and snagging before opening.
Delivery
Fitted inside a trading floor
Nothing here is built: everything is delivered, positioned and connected during night windows, then adjusted around the host store’s own circulation the next morning.
The floor markings were the last thing laid, once the fixtures were in place, a boundary drawn on paper and a boundary that reads on a busy floor are rarely in the same position.